Digital marketing specialist

Overview

Languages

English

Education

• Bachelor’s degree
• or equivalent experience
• Digital communication and media/multimedia
• Economics, general
• Marketing, other

Experience

3 years to less than 5 years

On site

Work must be completed at the physical location. There is no option to work remotely.

Work setting

• Relocation costs not covered by employer
• Business
• Private company, corporation or industry

Responsibilities

Tasks

• Develop communication strategies
• Evaluate communication strategies and programs
• Implement communication strategies and programs
• Prepare written material such as reports, briefs, website content
• Provide consultation on planning and starting of new businesses.
• Publicize activities, workshops, meetings and other events for fundraising or information purposes
• Supervise professional and support staff and students
• Administer programs to promote industrial and commercial business investment in rural and urban areas
• Perform administrative tasks
• Plan development projects
• Respond to enquiries from members of the business community concerning development opportunities
• Conduct surveys and analyze data on the buying habits and preferences of wholesale and retail consumers
• Develop social and economic profiles of an area to encourage industrial and commercial investment
• Conduct comparative research on marketing strategies for industrial and commercial products
• Prepare reports, research papers, educational texts or articles
• Advise clients on advertising or sales promotion strategies
• Answer written and oral inquiries
• Assist in the preparation of brochures, reports, newsletters and other material
• Conduct public opinion and attitude surveys
• Gather, research and prepare communications material
• Initiate and maintain contact with the media
• Prepare and/or deliver educational, publicity and information programs, materials and sessions
• Provide consulting services to government and other organizations
• Conduct analytical marketing studies
• Conduct social or economic surveys on local, regional, or international areas to assess development of potential and future trends
• Review and evaluate commercial or industrial development proposals
• Design market research questionnaires
• Develop portfolio of marketing materials
• Evaluate customer service and store environments
• Design, conduct and analyze quantitative and qualitative research projects
• Develop feasibility studies
• Conduct online marketing, E-commerce and Website promotions
• Maintain database of potential franchisees, real estate locations and on-line buy/sell Internet sites
• Develop marketing strategies
• Develop and implement business plans
• Maintain and manage digital database
• Consult with clients after sale to provide ongoing support
• Supervise office and volunteer staff

Supervision

• 1 to 2 people

Experience and specialization

Computer and technology knowledge

• Adobe Experience Manager (AEM)
• Jira
• Microsoft Visio
• Salesforce
• iOS
• MS Office
• MS Outlook
• MS Windows
• Adobe Photoshop
• MS Access
• MS Excel
• MS PowerPoint
• MS Word
• Spreadsheet
• Database management
• Tablet computer
• Google Drive
• LinkedIn
• Electronic mail
• MAC
• Desktop publishing software
• WordPress

Area of specialization

• Audio/audio-visual
• Interactive/new media
• Communications
• Brand management
• Corporate social responsibility
• Digital media
• Strategy

Additional information

Work conditions and physical capabilities

• Work under pressure
• Tight deadlines
• Fast-paced environment
• Attention to detail
• Large workload
• Physically demanding

Personal suitability

• Client focus
• Efficient interpersonal skills
• Excellent oral communication
• Excellent written communication
• Flexibility
• Initiative
• Judgement
• Organized
• Team player
• Accurate
• Dependability
• Reliability
• Integrity
• Quick learner
• Due diligence

Benefits

Health benefits

• Health care plan