Marketing manager

Overview

Languages

English

Education

• Bachelor’s degree

Experience

2 years to less than 3 years

On site

Work must be completed at the physical location. There is no option to work remotely.

Budgetary responsibility

• 0 – $100,000

Responsibilities

Tasks

• Analyze market research data to improve business decisions or activities
• Direct the development and maintenance of an organization’s Internet and intranet sites
• Direct the marketing strategies of establishments
• Direct the production of educational and publicity programs and informational materials to awaken curiosity and interest in the subject matter
• Direct the team on crucial information they should gather and research
• Evaluate an organization’s Internet presence
• Evaluate the marketing strategies used by establishments
• Oversee the preparation of written material for website content
• Review written material, such as reports, briefs, speeches, presentations and press releases
• Develop promotional materials
• Plan and control budget and expenditures
• Write and edit press releases, newsletter and communications materials
• Direct and evaluate establishments and departments that develop and implement communication strategies and information programs
• Direct and evaluate establishments and departments that maintain media relations on behalf of businesses, governments and other organizations
• Direct and evaluate establishments and departments that publicize activities and events on behalf of businesses, governments and other organizations
• Plan, direct and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services
• Answer written and oral inquiries
• Assist in the preparation of brochures, reports, newsletters and other material

Supervision

• 3-4 people

Experience and specialization

Computer and technology knowledge

• Adobe Photoshop
• HTML editing software
• MS Excel
• MS PowerPoint
• MS Word
• Mac OS
• MS Office

Area of specialization

• Market research
• Marketing

Additional information

Work conditions and physical capabilities

• Attention to detail
• Tight deadlines
• Work under pressure
• Large workload

Personal suitability

• Client focus
• Efficient interpersonal skills
• Excellent oral communication
• Excellent written communication
• Organized
• Team player
• Dependability
• Reliability
• Creativity
• Accountability

Benefits

Health benefits

• Dental plan
• Health care plan
• Vision care benefits

Financial benefits

• Bonus
• Pension plan