Marketing manager
3335215 NOVA SCOTIA LIMITED
Overview
Languages
English
Education
- College/CEGEP
- or equivalent experience
- Business administration and management, general
- Marketing/marketing management, general
Experience
3 years to less than 5 years
On site
Work must be completed at the physical location. There is no option to work remotely.
Responsibilities
Tasks
- Analyze market research data to improve business decisions or activities
- Develop communication strategies
- Direct the marketing strategies of establishments
- Direct the team on crucial information they should gather and research
- Evaluate communication strategies and programs
- Evaluate the marketing strategies used by establishments
- Implement communication strategies and programs
- Oversee the preparation of written material for website content
- Plan and control budget and expenditures
- Write and edit press releases, newsletter and communications materials
- Direct and evaluate establishments and departments that develop and implement communication strategies and information programs
- Direct and evaluate establishments and departments that publicize activities and events on behalf of businesses, governments and other organizations
- Conduct public opinion and attitude surveys
- Maintain and manage digital database
Experience and specialization
Area of specialization
- Communications
- Marketing
- Strategy
Additional information
Work conditions and physical capabilities
- Fast-paced environment
Personal suitability
- Efficient interpersonal skills
- Excellent oral communication
- Excellent written communication
- Judgement
- Organized
- Creativity
- Ability to multitask
- Leadership
Employment groups
This employer promotes equal employment opportunities for all job applicants, including those self-identifying as a member of these groups:
Support for newcomers and refugees
- Offers mentorship programs that pair newcomers and/or refugees with experienced employees
- Provides diversity and cross-cultural trainings to create a welcoming work environment for newcomers and/or refugees
Support for youths
- Offers mentorship, coaching and/or networking opportunities for youth
- Provides awareness training to employees to create a welcoming work environment for youth
Support for Indigenous people
- Offers mentorship, coaching and/or networking opportunities for Indigenous workers
- Provides cultural competency training and/or awareness training to all employees to create a welcoming work environment for Indigenous workers
Support for mature workers
- Offers mentorship, coaching and/or networking opportunities for mature workers
Supports for visible minorities
- Offers mentorship programs that pair members of visible minorities with experienced employees
- Provides diversity and cross-cultural training to create a welcoming work environment for members of visible minorities